Videcom Airline Distribution
Videcom provide airlines with all channels of distribution required to maximize sales from direct public bookings using the internet booking engine, direct travel agency bookings via the agents web protal to GDS and interline sales connecting to other airlines reservation systems via IATA Interline Eticketing (IET).
Direct distribution allows customers to come directly to your reservation system to book flights providing you with a direct relationship with the public, travel agents and corporate customers. The 2 advantages of a direct relationship are firstly that you have more control over the way you market and sell your products to the end customer, and secondly you can reduce your distribution costs by cutting out 3rd party charges.
3rd Party Distribution
In an ideal world you would drive all your bookings directly into the reservation system to minimize your costs, however, to ensure you are reaching a worldwide market to maximize sales it is likely that you will need to distribute your seat sales through Global Distribution Systems (GDS), Interline sales through other airlines and 3rd party affiliate schemes. To do that you need an airline reservation system that is both flexible and connected to these traditional legacy systems using IATA standard interfaces.